Using Search Engines to Find the Right People and Avoid the Wrong …

If the job requires someone who is “socially savvy,” you will see this from their activity level and the way they conduct themselves on social sites. If you are looking to hire a PR firm or a marketing assistant, such skills could be material. … I raise this story to demonstrate that search engines can be excellent sources of relevant information to help you avoid “bad actors” and scam artists who can sink your business if you don’t watch out. …

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Using Search Engines to Find the Right People and Avoid the Wrong …